WANDER JERSEY MEDIA KIT

The New Jersey locals you want to reach – are right here.

Founded in 2024, Wander Jersey is one of the state’s fastest-growing local media brands — and it’s not just a newsletter. It’s an events calendar, a journal of stories, and a statewide audience that plans its weekends around us and looks to us to find new experiences.

beach in nj

email subscribers

email open rate

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Facebook followers

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monthly website visits

What a Newsletter Looks Like

Partnerships

Social algorithms change overnight. Print is a gamble.
Wander Jersey is something different: a direct line to engaged, local subscribers.
We protect that engagement by only working with partners who are a genuine fit.

  • Exclusive 1x highlight post on Facebook and Instagram
  • Exclusive featured block in newsletter with inline ad copy, link and image.

Price: $500
Reach: 38K followers + subscribers

media kit event ad
  • Boosted event link with description at top of event list
  • 3 spots available each week

Price: $150 (add 1x social post for $100)
Reach: 3400 subscribers

We’ll help build a custom package based on your goals and budget. Options include:

  • Exclusive newsletter for your brand
  • Social media highlight(s)
  • Website advertising
  • Real-world experience partnerships (we bring corporate event planning experience)
  • Excusive deals for our readers
  • Invite Wander Jersey out to take pictures, video and create editorial and promotional content
  • Weekly, monthly and annual partnerships welcome

Who reads Wander Jersey?

New Jersey residents that are looking for a source for events, news, and things to do.
Our demographic across all channels skews older. These are the people with more money
to spend and more time to do the things they enjoy.

Wander Jersey — Audience by Age

Audience by age group

Blended average across the newsletter, Instagram & Facebook

35%
30%
20%
10%
0%
29.6%
20.9%
19.5%
15.9%
13.0%
65+
35–44
55–64
45–54
25–34

Figures are an unweighted average of our welcome-survey sample (newsletter) and platform-reported age data for Instagram & Facebook; treat as directional.

Wander Jersey — Reader Event Interests

Reader event interests

Share of survey respondents choosing each · select all that apply

Festivals & Street Fairs
69.0%
Nature & Wildlife
69.0%
Historical
59.5%
Music & Concerts
59.5%
Arts & Culture
57.1%
Shopping & Dining
50.0%
Beach & Water Activities
33.3%

Data based on Wander Jersey welcome-survey responses; respondents could choose more than one, so shares don’t total 100%.

Wander Jersey — Newsletter Content Interests

Other content interests

Non-event topics · share of survey respondents choosing each

State news
64.3%
History + trivia
54.8%
Volunteer opportunities
35.7%
Home of the week
14.3%
Job section
14.3%

Data based on Wander Jersey welcome-survey responses (multi-select).

Ready to work with us?